H&M, turn down the fucking lights!

An afternoon of mooching through my local shopping centre was needed. New Look, BB’s for hot chocolate, and to my current detriment H&M.

H&M are not one of my favourite clothing stores. What they do is nice enough I suppose, and it tends to be reasonably well priced. But it’s all sort of cookie cutter…

“Take 1 bolt of cloth.

Cut in shape of XXXXX

Sew.

Repeat.

DO NOT engage imagination in design process.”

…is how I see most of what they sell. Though I will admit that if you want a t-shirt that you’ll still be able to wear in two years time, and at a good price, they do kind of rock.

Where they do not however rock, and/or roll, is in their current in store lighting scheme. I mean, Dear Goddesses was that shop bright! Someone in their limited wisdom decided that what they really needed was simulated daylight, at an intensity only ever seen in the Sahara Desert, at high-noon, in the Summer, during a supernova. Needless to say, this is a light level of a type never found naturally in Ireland, where year-round, a dull matt grey is the prevailing sky color.

Now I’m sure for those weirdos who wander around indoors wearing sunglasses, because it’s obviously not cool to let other people see your eyes, it was probably the perfect lighting. They might actually have been able to see without squinting, or shading their eyes. However for those of us who are of less fashionable victim stock, it was simply painful. Unfortunately here I literally mean painful. Because guess what it triggered?

That’s right, yet another migraine!

Look H&M I kind of like your stuff. But not enough to risk blindness, or at the very least blinding headaches by shopping in your store. So please for the love of all that’s unholy turn down the bloody lights, or and I mean this, I will walk right across the hall, and do all of my shopping in New Look instead. Aside from anything else some of their bits are actually kind of funky…fully lined red red and white gingham prom dress I’m talking about you.

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